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There is no better way of expanding your consulting service’s reach and growing your business’s revenue than building a website. A website will not only help you improve your reach, but it can also help you sell your services, promote your brand, market yourself, and more. Your consulting website can be a one-stop shop for all your business and marketing needs. But how do you choose the right website template for your services and consulting website? Let us help you with that!
What kind of consulting service are you? What kind of expertise do you offer? Are you a small, independent or boutique firm or a large consulting business? Your website can be a simple business site or it could have features like an online store, galleries, client testimonials, a blog, a bookings page and more. Think about the type of website you want to create, start laying out actions to achieve those goals. Look for consulting website templates that can be customized to suit the requirements of your brand and business.
An easy and useful way to figure out what website templates will work best for you is by doing your research. Check out the websites of some of your competitors and industry peers to see what works for them. This can give you an idea of what is standard across your industry and how you can stand out from the competition. What are the features and services your competitor’s websites offer? What are the gaps that you can see yourself fill? Figure these things out before you start looking for the best services and consulting website template for yourself
Your website should be clean and easy to navigate. Overcrowded, clumsily coded website templates and layouts create an unpleasant user experience. Avoid such templates and instead, use white space to balance parts of the page. Always remember, less is more. All content on your page should contribute to it in some constructive way. Your consulting website should be informative without trying to infodump. Carefully select website templates that can help you achieve that.
If your business offers unique and best in class service for your customers, there is no reason for your website to not live up to the same standards. Even the most beautiful website templates can look a little off-brand for your website unless you can customize it to your exact specifications and needs. The website template you choose should offer you the option to customize fonts, colors, spacings, layouts, header, footer, site width and more. Create a consulting website that can properly embody your unique brand identity.
Make sure that your services and consulting website has all the features and integrations you need in one place. Your website needs to be more than a simple collection of web pages. You should be able to use your website as a comprehensive tool to grow your enterprise. For this, you need a length and breadth of features such as galleries, contact forms, e-commerce features, blogging features etc. You also need third party integrations like chat, social media widgets, blog comments etc. Choose website templates that offer a wide range of features to help you grow your brand and business.
To create a future-first consulting website you need to keep up with the times. The majority of web traffic on the internet today comes from mobile device users. The number of users that use their smartphones as their primary device for using the internet is also increasing. This means that your website should look stunning on mobile devices as well and be optimized for all kinds of devices. Always choose website templates that are mobile-friendly and look good on all screens.
If you are looking to improve your organic reach and grow your consulting business, you need templates that are search engine friendly. Well coded and fast loading website templates are ranked higher by search engines. Another easy and effective way of making your website more searchable is through SEO optimization. Services and consulting website templates with extensive SEO management and optimization features can help you market your consultancy business more effectively.
It's not just about the website template you choose, the platform on which you are building your website is equally important. Your website builder should empower you to manage your consulting business growth and brand identity, all in one place.
Pixpa’s all-in-one portfolio website builder empowers consultants, consultancy firms and businesses to showcase, share, promote and sell their services online, easily without any coding knowledge. Choose from the modern, minimalist consulting website templates offered by Pixpa and start building your website now!