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There is no better way of improving your small business’s revenue than building a website. A website will not only help you improve your reach, but it can also help you sell products and merchandise, take orders and bookings, promote your brand, market yourself, and more. Your small business website can be a one-stop shop for all your business and commerce needs. But how do you choose the right website template for your small business website? Let us help you with that!
What kind of a business are you? Do you sell a product or a service? What do you want your small business website to be and what do you want it to do? Your website can be a simple informational site or it could have features like an online store, product galleries, customer testimonials, a bookings page and more. Think about the type of website you want to create, start laying out actions to achieve those goals. Look for small business website templates that can be customized to suit the requirements of your brand and business.
An easy and useful way to figure out what website templates will work best for you is by doing your research. Check out the websites of some of your competitors and industry peers to see what works for them. This can give you an idea of what is standard across your industry and how you can stand out from the competition. What are the features and services your competitor’s websites offer? What are the gaps that you can see yourself fill? Figure these things out before you start looking for the best small business website template for yourself. Get inspired by examples of small business websites.
Your website should be clean and easy to navigate. Overcrowded, clumsily coded website templates and layouts create an unpleasant user experience. Avoid such templates and instead, use white space to balance parts of the page. Always remember, less is more. All content on your page should contribute to it in some constructive way. Your small business website should be informative without trying to infodump. Carefully select website templates that can help you achieve that.
If your business offers unique and best in class service for your customers, there is no reason for your website to not live up to the same standards. Even the most beautiful website templates can look a little off-brand for your website unless you can customize it to your exact specifications and needs. The website template you choose should offer you the option to customize fonts, colours, spacings, layouts, header, footer, site width and more. Create a small business website that can properly embody your unique brand identity.
Make sure that your small business website has all the features and integrations you need in one place. Your website needs to be more than a simple collection of web pages. You should be able to use your website as a comprehensive tool to grow your enterprise. For this, you need a length and breadth of features such as product galleries, forms, store, e-commerce features, blogging features etc. You also need third party integrations like chat, social media widgets, blog comments etc. Choose website templates that offer a wide range of features to help you grow your brand and business.
The majority of web traffic on the internet today comes from mobile device users. The number of users that use their smartphones as their primary device for using the internet is also increasing. This means that your website should look stunning on mobile devices as well and be optimized for mobile users. Always choose website templates that are mobile-friendly and look good on all screens.
If you are looking to improve your organic reach or sell more products through your small business website, you need templates that are search engine friendly. Well coded and fast loading website templates are ranked higher by search engines. Another easy and effective way of making your website more searchable is through SEO optimization. Small business website templates with extensive SEO management and optimization features can help you market your business more effectively.
It's not just about the website template you choose, the platform on which you are building your website is equally important. Your website builder should empower you to manage your business growth and brand identity, all in one place.
Pixpa’s all-in-one portfolio website builder empowers creators and small businesses to showcase, share and sell their work online, easily without any coding knowledge. Choose from the modern, minimalist business website templates offered by Pixpa and start building your website now!