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Your real estate website should look just as stunning as your property and choosing the right website template is an important part of ensuring that. With the right tools and the perfect real estate website template you can create a comprehensive real estate website to showcase, promote and market your property exactly the way you want. Here’s how you can choose the right real estate website template for your needs.
Not all real estate websites are the same and the first step to creating the site you need is figuring out what kind of site you need. Are you creating a website for a single property or do you want to showcase a bunch of different properties? What kind of real estate properties do you work with? What is the aesthetic that you want for your website and what purpose do you want it to serve? Once you are clear about the type of website you want to create, start laying out actions to achieve those goals.
Take a look at some real estate website examples before you start working on your own. Check out the websites of real estate agents and firms in your area to see how they have set up their websites. What are the features and services that they offer through their website? What is the primary purpose that their website serves for their business and the properties they represent? By doing the research you can learn from examples and figure out not only how to set up your real estate website but also how to leverage it to promote your real estate business.
Minimalism and a clean, sleek aesthetic works wonders when it comes to website design. Overly cluttered and busy websites are not just unpleasant to look at but can also be slow-loading which can be a detriment to your real estate website. Choose clean, modern, minimalist real estate website templates that are both aesthetically appealing and easy to navigate. Your real estate website should be a perfect visual experience that can impress site visitors and represent your business.
Even the most perfect template can look mass-produced and cliched unless you personalize it and imbue it with your brand. Choose customizable real estate website templates that let you modify fonts, colors, spacings, layouts, header, footer, site width and more. A good length and breadth of customizability and flexibility are important if you want to create a real estate website that embodies your brand and represents your business.
Apart from extensive galleries where you can feature property images, your real estate website should also have other options like blogging, contact forms, SEO and marketing tools and more. There should also be options for third-party integrations for features such as social media widgets, payment apps etc. Make sure to choose a template that comes with a comprehensive toolkit of features and integrations to make your real estate website fully functional. Remember that a website needs to be more than just a collection of web pages.
If your real estate website works well on desktop screens but not with mobile screens it can affect the user-friendliness of your website. Most web traffic on the internet today comes from mobile devices and as smartphones become more accessible and ubiquitous, this trend is bound to continue. If your real estate website is not properly optimized for smartphone screens it will face issues with reach and SEO rankings. Choose real estate website templates that look good and are responsive on all devices.
Search engine optimization is an easy and cost-effective way of gaining more organic traffic and improving your online reach. SEO friendly website templates will help your real estate website rank well in search results, bringing in more web traffic and clients. Well-coded, fast-loading website templates are a good way of ensuring that your website ranks well on search engine results. Additionally, look for SEO management features for additional optimization options in your website templates.
It's not just about the website template you choose, the platform on which you are building your website is equally important. Your website builder should offer best in class real estate website templates that can help you boost your business and showcase your property in the best way possible.
Pixpa’s all-in-one portfolio website builder empowers real estate agents, firms and property owners to showcase, share, and promote their property online, easily without any coding knowledge. Choose from the modern, mobile-friendly website templates offered by Pixpa and start building your real estate website now!